Jeff White, owner of White Label Hot Sauce, believes that the love of heat comes from his local heritage in Texas. Not every State has an indigenous chile pepper growing in its soil. White Label is a small company out of Austin, making hot sauce with all natural ingredients and committed to equality. He believes that he can truly enhance normal foods while delivering the heat that makes eating more interesting. He credits his love of spice from his Grandmother, The first true spicy food addict.